M&C Saatchi

M+C Saatchi Group is an independent creative network founded in 1995. The group describes itself as the world's largest independent creative network, bringing together specialist expertise in creativity, data, and technology to build brands, address complex business problems, and work on large social questions. It operates across 22 countries in six regions.

The group is organised into five specialist divisions: Advertising, Consulting, Issues, Passions + PR, and Media. These are connected through data, technology, and culture. The Issues division concentrates on issue-focused work; the Passions + PR division covers public relations; the Consulting division provides consulting services alongside the group's advertising and media operations.

Technology and data feature centrally in the group's offering. Its technical work spans artificial intelligence, data analytics, creative technology and data-driven marketing. The Cultural Power Index, a proprietary AI-powered tool, analyses billions of data signals to help brands identify growth opportunities through culture. The group's stated philosophy, "Cultural Power", rests on five core principles: Constant Creativity, Brutal Simplicity of Thought, Cutting Edge Tools, Growth Engineering and Cultural Connectivity.

M&C Saatchi works across advertising, marketing, consulting, public relations, media, brand building, and culture and social impact. Founded in 1995, the group has been in operation for 30 years and states a commitment to applying its capabilities to society's largest challenges.