WPP

WPP is a global advertising and marketing services group whose work spans brand building, media, customer experience, commerce and communications. The company brings together media intelligence and data, creativity, production, enterprise solutions and strategic counsel, delivering for clients around the world.

Its capabilities are organised into operating divisions: WPP Media (media planning and buying), WPP Creative, WPP Production and WPP Enterprise Solutions, which provides enterprise-level marketing solutions. These are unified through WPP Open, an agentic marketing platform for planning and executing marketing in a collaborative workspace.

Relevant technical domains include media intelligence and data, AI-enabled tools and workflows, marketing planning and execution software, and data security and privacy. The company states that it focuses on secure solutions and respects clients as the owners of their data; its approach is described as open and transparent.

The operating model connects specialist teams and agency brands while retaining their distinct cultures. People work alongside technology and external partners to turn strategy into execution, combining human judgement and craft with AI-enabled tools.