Publicis Groupe

French multinational advertising and public relations group, founded in 1926, offering integrated creativity, data, media, consulting and technology services in over 100 countries.

Publicis Groupe is a French multinational advertising and public relations company, founded in 1926 in Paris, with its origins in Montmartre. It operates as the world's largest communications group, employing approximately 114,000 professionals across more than 100 countries. The group delivers integrated creativity, data, media, consulting and technology solutions to clients worldwide.

The company is organised around a set of Solutions Hubs. Publicis Communications provides creative and communications services; Publicis Media handles media planning and buying; Publicis Sapient covers digital business transformation and technology consulting; and Publicis Health serves health and pharmaceutical marketing and communications. Epsilon, the group's data expertise unit, supplies data-driven marketing capabilities integrated into the wider platform. These are combined under Power of One, an integrated approach intended to give clients seamless access to services spanning creativity, data, media, consulting and technology.

Technical and commercial work at the Groupe spans data and analytics, digital transformation, marketing technology, media and communications, advertising and creative services, health communications and business consulting. Its industry verticals include advertising, public relations, marketing and communications, media, digital transformation and consulting, health and pharmaceuticals, and data and technology services.

Publicis Groupe describes itself as a modular, connected "Connecting Company" platform rather than a traditional holding company. It states that its founding principles centre on customer satisfaction, quality, creativity and ethical values, and that innovation in marketing and communication has been a focus since 1926.