JD Sports Fashion

JD Sports Fashion plc is a British multinational omni-channel sports-fashion retail company, offering branded sports fashion and outdoor clothing, footwear, accessories and equipment for men and women. Founded in 1981 as a single store in the North West of England, the group is now a constituent of the FTSE 100 and is listed on the London Stock Exchange. Its headquarters are in Bury, Lancashire.

The group operates more than 4,800 stores across 51 countries, with a presence spanning the United Kingdom, Europe, North America and Asia Pacific. Its retail estate is organised around several propositions: JD, the core premium sports fashion fascia; complementary athleisure concepts operating in the US and Europe; sporting goods propositions across Europe; and an outdoor retail portfolio in the UK.

JD is positioned as a premium sports fashion retailer and markets itself as "The King of Trainers", with a brand identity built on a connection to the culture of sport, music and fashion. The company holds exclusive partnerships with brands including adidas Originals and Nike, and states an aim to inspire the emerging generation of globally minded consumers.