YouGov

YouGov is a global research data and analytics group founded in 2000. It uses a verified online panel of millions of members to deliver real-time insight into consumer opinions, behaviours and purchasing patterns for brands, agencies and governments. The company describes itself as the pioneer of online market research and operates in more than 55 markets across the United Kingdom, Europe, North America, the Middle East, Asia Pacific and Africa.

Its work spans a range of technical domains, including online market research, data analytics, survey platform technology, consumer opinion and behavioural analytics, and real-time intelligence and syndicated data. Products include a self-serve survey platform with pricing starting at $150, fully customised research projects, brand tracking, shopper intelligence, audience activation and syndicated data products. Clients number in the thousands across political, cultural and commercial organisations.

YouGov's stated priorities include data quality and accuracy; the company reports that it has consistently outperformed competitors on accuracy and is among the most quoted research companies in the industry. Its remit extends into the government and public sector, politics and culture alongside advertising, agencies, consumer brands and retail. The workforce is oriented towards a global, demographically diverse membership base spanning more than 55 markets.