AJ Bell

AJ Bell is a UK investment platform and one of the largest in its market, providing products and services that let customers manage their own investments and pensions. Founded in 1995, the firm grew out of a small actuarial consultancy and is today a FTSE 250 listed company. It operates solely in the United Kingdom and is active across financial services, wealth management, pensions, and savings and investments.

The company administers more than £108 billion of assets for over 673,000 customers. Its platform offers a Stocks and Shares ISA, a Self-Invested Personal Pension (SIPP), a Junior ISA and a standard dealing account, the last of which provides access to thousands of investments - funds, shares, investment trusts, ETFs, bonds and gilts - across 24 international markets.

AJ Bell's products have been recognised as a Which? Recommended Provider for seven consecutive years, from 2019 to 2025, the only investment provider to hold that distinction. The company describes its purpose as helping customers take control of their financial futures.