Phoenix Group is the UK's largest long-term savings and retirement business, serving around 12m customers through brands including Standard Life, Phoenix Life, ReAssure and SunLife.
Phoenix Group is the UK's largest long-term savings and retirement business, providing financial products and services across the retirement, investment and protection sectors. The company traces its origins to 1782 and is listed in the FTSE 100. It employs over 6,600 colleagues and reported assets under administration of more than £295 billion, serving approximately 12m customers; around one in five people in the UK holds a pension with the group.
Its brands include Standard Life, Phoenix Life, ReAssure and SunLife, which together deliver retirement, investment, life insurance and financial protection products. In March 2026 the group announced its transformation into Standard Life plc.
Phoenix Group operates in the United Kingdom, with offices in Edinburgh, Birmingham, Telford, London and Bristol. Its activities span long-term savings, retirement and pensions, life insurance, investment management and financial protection, supported by financial services technology and retirement and savings administration functions.
The company states a commitment to responsible business practices, including a plan to transition its investment portfolio to net zero by 2050, and to helping customers achieve better, longer lives through secure and sustainable financial solutions.
