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Standard Life

Standard Life is a UK retirement specialist providing pensions, savings, investment and life insurance through brands including Standard Life, Phoenix Life and ReAssure.

Standard Life is a retirement specialist focused on retirement savings and income, providing products and solutions across the different stages of the retirement journey, supported by its own investment capabilities. The company operates in the United Kingdom across the financial services, retirement and pensions, life insurance, wealth management and savings sectors, with technical domains spanning asset management, investment management and financial services.

The group serves customers through a portfolio of brands. Standard Life is the core retirement savings and income brand; Phoenix Life operates in life and pensions; ReAssure forms part of the retirement and life insurance offering; Phoenix Wealth covers wealth management; and SunLife is a further customer-facing brand within the group.

By scale, the business reports more than £300 billion in assets under management and 12 million customers. It traces its origins to 1782, a heritage built around helping people prepare for later life.

The company describes its purpose as helping people secure a life of possibilities. It advocates for better retirement outcomes and works with industry and policymakers to encourage change reflecting how people actually live.

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