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Victorian Plumbing Group

UK online bathroom retailer founded in 2000, selling more than 36,000 products to consumers and trade customers, with own-label ranges and the MFI homeware and furniture brand.

Victorian Plumbing Group is a UK-based online retail group founded in 2000 and headquartered in Leyland, North West England, with staff employed across several UK locations. Its principal business, Victorian Plumbing, is one of the country's leading online bathroom specialists, selling a broad range of bathroom products to both consumers and trade customers through a single website.

The online store lists more than 36,000 products, covering baths, showers and bathroom furniture as well as adjacent categories such as tiles, flooring and lighting. The range combines established third-party brands with products developed under the group's own labels. Operations span an ecommerce and online retail platform, logistics and fulfilment, and product design, with an emphasis on stock availability, a user-friendly online experience and delivery to the customer's door.

The group also owns MFI, an online-only UK homeware and furniture retailer launched in 2025, extending its activities beyond bathroom retail into wider homeware and furniture categories. The stated mission across the group is to deliver affordable bathrooms to every door.

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