Prudential

Prudential is a financial services group providing life and health insurance and asset management to customers across Asia and Africa. The company traces its origins to London in 1848 and is headquartered in Hong Kong. It operates in 19 markets, including Greater China, ASEAN and India, distributing through around 55,000 agents and more than 200 bank partners.

Its business lines comprise life insurance, health insurance, asset management, and wealth and investment capabilities. The life products are designed to help customers protect their wellbeing, build financial security and plan for the future; the health business forms a central part of the company's stated strategy, as do its wealth and investment offerings.

Prudential's strategy rests on three themes: improving customer experience, technology-enabled distribution and the transformation of its health business. Supporting these are an open-architecture technology platform, work on digital customer experience, and investment in people and culture, which the company describes as an enabler of its strategy. Its stated purpose is to be a trusted partner and protector, providing simple and accessible financial and health solutions, and it frames its objective as creating value for customers, employees, shareholders and communities.