Naked Wines

Naked Wines is an online wine retailer and subscription service founded in 2008. The company connects wine consumers directly with independent winemakers, bypassing traditional retail distribution and, it states, offering premium wines at prices up to 60% below market rates. It operates as a direct-to-consumer marketplace across the wine and beverages and e-commerce sectors.

Its principal product is the NakedWines.com retail and subscription platform, which ships wines from independent producers directly to customers. The business ships more than 1m cases a year and supports over 120 winemakers. A second product, the Angel programme, is a membership scheme under which members invest $40 per month in a NakedWines.com account; those funds can be spent on exclusive wines produced by the winemakers the platform backs, who receive funding and creative freedom in return.

The company has operations in Napa, California and Denver, Colorado in the United States, as well as in the United Kingdom and Australia. Its stated approach is community-powered: customers take an active role in supporting independent wine producers, and the company describes its aim as disrupting traditional wine retail and eliminating retail markups.

Technical work at Naked Wines spans e-commerce, subscription commerce platforms, direct-to-consumer marketplaces and digital wine retail.