Imperial Brands

Imperial Brands is a British global consumer business in tobacco and nicotine, headquartered in Bristol, United Kingdom. The Imperial Tobacco Company was formed in 1901. The company describes itself as a challenger in a transforming industry, marketing cigarette, rolling-paper and vapour brands across markets worldwide.

Its portfolio combines internationally recognised cigarette brands such as Davidoff, JPS and West with the Rizla rolling-papers brand, the blu vapour brand and an assortment of local brands serving varied markets. Next-generation products form part of a stated strategy of growing a smokeless portfolio and adapting the portfolio to consumer expectations.

Technical work spans tobacco product development, next-generation nicotine products and vapour product technology. The company operates within tobacco, nicotine, vapour and consumer-goods verticals, and is subject to the regulatory and governance demands of that environment; it states an ambition to uphold high governance standards while becoming a simpler, more agile and more consumer-focused organisation.

Imperial Brands operates globally and says it puts consumers at the heart of its work, with sustainability ambitions and agile ways of working informing how it operates.