British American Tobacco

British American Tobacco is a global consumer goods company that produces and sells tobacco and nicotine products across more than 150 markets. Founded in 1902, it operates in cigarettes, vapour, heated tobacco and modern oral products, and describes itself as a leading multi-category company in its sector. Its stated purpose is to create A Better Tomorrow™ by Building a Smokeless World, and its strategy is directed at encouraging adult smokers to switch from cigarettes to smokeless alternatives.

The company's smokeless portfolio comprises three principal brands: Vuse, a vapour product; glo, a heated tobacco product; and Velo, a modern oral nicotine product. Work across the group spans product innovation, science and research, brand development and manufacturing. Publicly stated priorities include innovation, reducing the health impact of its business, sustainability and responsible marketing.

Operations extend across more than 150 markets worldwide, spanning industry categories that include tobacco, nicotine products, cigarettes, vapour, heated tobacco and modern oral products. BAT serves stakeholders including investors, employees and media. Further information is available at https://bat.com/.