World Wide Fund for Nature

The World Wide Fund for Nature is a nonprofit conservation organisation founded in 1961. It leads efforts to protect endangered species and their habitats, and addresses major threats to nature, including climate change, while conserving important places around the world. The organisation is member-supported, funded through donations rather than commercial products.

Its work spans conservation science, landscape and seascape conservation, climate change mitigation and adaptation, endangered species protection, and the preservation of habitats and ecosystems. These areas operate at the intersection of environmental policy, international cooperation and regulation, and the organisation's stated aim is to build a future in which people and nature thrive by linking wildlife and habitat protection with the conservation of natural systems on which people depend.

World Wide Fund for Nature is active in some 100 countries, including the United States, and operates as part of a wider international WWF conservation network. Its focus on climate change, wildlife and habitat preservation places it within the conservation and environmental protection sector.