Genius Sports

Genius Sports is a global sports technology company that builds the infrastructure connecting on-field action with how sports are experienced. Founded in 2001 as a betting data specialist, it now employs 2,600 people across 18 locations worldwide, with its founding base in London. Its work sits at the intersection of several heavily regulated and contract-intensive industries, including sports betting and wagering, sports broadcasting, and the commercial operations of leagues and governing bodies.

The company's flagship product is the GeniusIQ platform, an AI-driven system used by leagues and teams to support decision-making, by sportsbooks to shape wagering experiences, and by brands seeking closer links with fans. It captures real-time data from more than 240,000 sporting events a year. Its technical remit spans real-time sports data capture, AI and machine learning, augmented broadcasting, AI-driven officiating, betting data and odds, fan engagement and personalisation, and data analytics.

Genius Sports works with major sports organisations including the NFL, the NBA, the Premier League and FIFA, across verticals that also cover sports officiating, performance analytics and brand marketing. The company describes a global, distributed team organised around a mission of connecting on-field action with the fan experience, with an emphasis on AI-driven tools and innovation as it has grown from a data specialist into one of the world's largest sports technology companies.