BMW Group

BMW Group, founded in 1916 and headquartered in Munich, Germany, is the world's leading premium manufacturer of automobiles and motorcycles. The group operates four brands - BMW, MINI, Rolls-Royce and BMW Motorrad - and employs more than 125,000 people worldwide. Its business extends beyond manufacturing: the company acts as a comprehensive mobility provider, offering premium financial services alongside its vehicle operations.

The group's activities span production facilities worldwide and reach customers in 90 countries. Its digital mobility offer, the My BMW App, serves more than 14 million users. Operating across multiple jurisdictions at this scale, and combining vehicle manufacturing with financial services and data-driven digital products, places BMW Group within a dense regulatory environment covering automotive standards, financial services, data protection and environmental law.

Technical work within the group concentrates on electric vehicles, autonomous driving technologies, artificial intelligence, robotics, digital transformation and sustainable transportation solutions. The company states a commitment to environmental responsibility, social sustainability and sustainable innovation, alongside its German engineering heritage and the brand ethos of "Sheer Driving Pleasure".