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Apple

Apple Inc. designs and sells consumer devices including iPhone, Mac and iPad, alongside services such as iCloud, the App Store and Apple TV+.

Apple Inc. designs, develops and sells consumer devices and the software and services that run alongside them. Its product line includes the iPhone, Mac, iPad, Apple Watch, AirPods and Apple Vision Pro, supported by services such as iCloud, the App Store, Apple Music and Apple TV+. The company sells to consumers as well as to business, education, healthcare and government customers.

Apple's activities span consumer electronics, entertainment, communication, cloud storage and software distribution. Its stated operating priorities include privacy, accessibility and environmental responsibility, as well as attention to how its products are made. These areas shape work across the company's product, retail and support operations.

The company describes its culture as valuing inclusion and contributions from people with different experiences, and it supports personal and professional growth. Retail and support teams provide customer support and guidance.

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